In today’s digital landscape, social media has become a cornerstone of organizational success. It’s not just a platform for brand awareness and engagement but a powerful tool for building relationships, driving sales, and showcasing your company’s values. However, navigating the dynamic world of social media requires a strategic approach, and that’s where user roles come into play.
The term “social media manager” is very loosely used these days. Anyone with any experience in posting kitty memes or party photos on Instagram seem to think that they qualify to work on branded content creation and online marketing. Luckily, you have these 5 questions… Read More »The social media manager proficiency test: Ask these 5 questions during the interview
Back in 2009, it used to be easy to reply to comments and private messages as a brand. And then multiple social media networks popped up, and social media managers struggled with checking different platforms many times throughout the day. Along came Hootsuite, and everything… Read More »How to respond effectively to social media messages as an enterprise
This post should be written by one of those SAAS platforms that sell social listening services. Alas, they’re always trying to overpromise and underdeliver on the goods, which is why many of their clients get disillusioned by the effectiveness of this technology. In this post,… Read More »What is social listening and why is it important?
Drafting a social media policy from scratch is never an easy task. To help you along, here’s a simplified version that you can refer to and adapt for your own. Introduction Social media has become an essential part of how organizations communicate and engage with… Read More »A sample social media policy
Social media is always changing, from content trends to the latest and most popular platforms. And yes, this makes it hard to maintain an updated policy informing employees consistently, but look on the other side – it gives everyone in the organisation guidance in a… Read More »Why does your organisation need a social media policy