Crisis Communications
Fail to plan, and plan to fail
If your brand is mired in a crisis, the worst thing to happen is to mismanage the response – to your customers, your employees, and the media.
Crisis comms planning is tedious (yes it is), but essential if you care about coming out of it in good shape with minimal brand impact.
Why is it important?
Once you mess up your response to a crisis, your customers may never return
Your competitors will embarrass your brand as a black sheep in the industry.
Regulators and government agencies may penalise you for a botched crisis response
Deliverables
Scenario Mapping
By looking ahead at how potential issues can escalate into a crisis, I list out and categorise possible scenarios, and then draft responses and actions that you should adopt to mitigate reputational and operational risks.
Deliverables
Crisis Comms Playbook
Define how issues should be escalated, identify key decision makers, and prepare templated responses to your stakeholders on social media.
Use our Crisis Readiness Quiz to find out your Risk Exposure Score.
Are you still unprepared for a brand crisis today? Let’s chat!
Gary, Co-founder and Lead Consultant
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